
Service would be the social media giant against Foursquare and other existing apps put
Facebook bought from small mobile player Hot Potato earlier this summer
Multiple sources familiar with the matter of Facebook privacy issues by willingness would impede their locationsRELATED TOPICSFacebook Inc. Foursquare Labs Inc. Internet (CNET)--the long rumored geolocation "check-in" function on Facebook is slated to debut in weeks, and told CNET. It will take the form of an application programming interface (API) for other companies on the Facebook Developer Platform integration of existing "check-in" starters deeper into the huge social network service, and location-aware, in turn, permit data to be a part of the existing platform applications. Facebook, refused to give much detail. "We are working on the location attribute and product integrations, which in the coming months we will launch, and we share more details, if necessary," spokesman Larry Yu told CNET. Also among developers, Facebook is still silently on the precise nature of the service (s), the API work is not yet finalized, but a source from the developer community said that engineers on Facebook "build-out at this time. Another source hinted that the internal development deadline can be as early as next week, but that Facebook is not clear whether this will be achieved over time or extended. At least a start up in space geolocation was told by a Facebook Insider who they think would want on how to change the language of a thumbs-up function "as" type, as the case may be, the preparation for integration of Facebook the ubiquitous "and" buttons. Sources say that Facebook has partnered with Localeze, local-search company that the powers of Twitter "Places" directory--that Twitter users add a location to their tweets when items of a location device--to a business directory infrastructure for the next geolocation product. "We cannot comment on any future listings, but can say that we expect a couple of important social announcements in the coming weeks/months," a representative told CNET Localeze via email. In addition, a recent small gain on Facebook part turn out to be an integral part of its geolocation plans. Earlier this summer, acquired Facebook a second layer "selection" service called hot potato, which is aimed at letting members check in the events instead of a location. This acquisition has closed with a final price tag of about $ 10 million, the largest part of going to the founder Justin Shaffer. Facebook's interest in the New York-based Hot Potato, specific product management talent Shaffer, dates for quite some time. Sources told CNET that Facebook was originally the start March approached about a possible takeover. Shaffer do not respond to a request for comment. The hot potato product will almost certainly be shut down and Shaffer moves from New York to work in the head office in San Francisco Bay Area of Facebook, sources said. A source said that Shaffer, which is, of course, the whole of the expensive "rent" for Facebook, which is a key role in the upcoming geolocation product might be. But multiple sources also hinted that in view of the hot potato to focus on specific events, auditing, he can also be in charge of the restoration of Facebook event product offers and invitations. It is possible that it might work both ways, and that the Facebook events would be one of the existing features of Facebook in which integrate geolocation first. The for quite some time that Facebook take advantage of the growing phenomenon of geolocations and the "check-ins, wanted" to the extent that the spectators were surprised when the social network is not a geolocation product on the F8 Developer Conference this spring announce already known. Start-ups such as Tweetdeck and Seesmic, the press, were not major players such as Facebook or Google (Latitude Location sharing platform which is not much of a sensation). Since then, Foursquare inroads into the market of the check-in from the early adopter crowd to the mainstream of the contest has begun, and geotagged Twitter tweets are live for months now, too. It should be noted that Facebook are also of interest for the acquisition of outright Foursquare, as it was in the middle of the media frenzy about well-reported or Foursquare would be another round of funding or a possible suitor--that is, Facebook or Yahoo would sell. (The chosen for the financing of the company in a round led by venture company Andreessen Horowitz.) A source told CNET that Facebook $ 120 million offered Foursquare Foursquare asked for around 25% more than that and Facebook walked away from the negotiations. There are, however, complications, thereby enabling the community of start-up location and local services with a lot of questions about how many of their Facebook to share data with, if they are to use the new APIs.In addition, Facebook's trend And Garner bad press with regard to privacy can make some of them wary of involved with.But it's likely that they have little choice. Facebook is by far the biggest force in the social Web, and it is to be the greatest force in geolocation, even about it.CBS Interactive Inc. © 2010 all rights reserved. CNET, cnet.com and the CNET logo are registered trademarks of CBS Interactive Inc. used with permission.
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